Wednesday, September 9, 2009
I am LOVING this!!!
Bill Smith, CEO and founder of Main Line Animal Rescue, told ESPN Tuesday that he plans to take out an advertisement in Wednesday's Washington Post. The ad, a copy of which has been sent to ESPN, the Eagles and various national animal rights groups, reads:
"Attention Football Fans. Philadelphia is playing Washington on October 26th.
"Every time Michael Vick is tackled during the game, Main Line Animal Rescue will donate 5 bags of dog food to your local animal shelter."
"Because there are no second chances on an empty stomach."
"We feel guilty sending Michael Vick to these other cities," Smith said. "Maybe it's our way of apologizing for bringing Michael Vick on our team."
The advertisements will appear in the local newspapers of other cities the Eagles visit, Smith said. Washington was selected as the first city to launch the ad campaign before NFL commissioner Roger Goodell made the announcement to re-instate Vick in Week 3. "There's really nothing we can do about Michael Vick being in Philadelphia," Smith said. "But I thought this would be a good way to come up with a solution where we could help a few dogs."
Main Line Animal Rescue, a no-kill shelter near Valley Forge, Pa., takes in more than 1,000 dogs a year, according to Smith.
This is not MLAR CEO Smith's first advertising ploy. MLAR sponsored a billboard four blocks from Oprah's famed Harpo Studios in Chicago and the Great Oprah Winfrey, her producers, and internationally respected investigator Lisa Ling took note and created a very special program which aired in april of 2008. If you missed the episode it can be viewd on oprah.com at: http://www.oprah.com/dated/oprahshow/oprahshow_20080404
You can see more of MLAR's billboard campaigns here: