I think dogs are the most amazing creatures; they give unconditional love.

For me they are the role model for being alive.

~ Gilda Radner

Wednesday, September 9, 2009

I am LOVING this!!!


Bill Smith, CEO and founder of Main Line Animal Rescue, told ESPN Tuesday that he plans to take out an advertisement in Wednesday's Washington Post. The ad, a copy of which has been sent to ESPN, the Eagles and various national animal rights groups, reads:

"Attention Football Fans. Philadelphia is playing Washington on October 26th.

"Every time Michael Vick is tackled during the game, Main Line Animal Rescue will donate 5 bags of dog food to your local animal shelter."

"Because there are no second chances on an empty stomach."

"We feel guilty sending Michael Vick to these other cities," Smith said. "Maybe it's our way of apologizing for bringing Michael Vick on our team."

The advertisements will appear in the local newspapers of other cities the Eagles visit, Smith said. Washington was selected as the first city to launch the ad campaign before NFL commissioner Roger Goodell made the announcement to re-instate Vick in Week 3. "There's really nothing we can do about Michael Vick being in Philadelphia," Smith said. "But I thought this would be a good way to come up with a solution where we could help a few dogs."

Main Line Animal Rescue, a no-kill shelter near Valley Forge, Pa., takes in more than 1,000 dogs a year, according to Smith.

This is not MLAR CEO Smith's first advertising ploy. MLAR sponsored a billboard four blocks from Oprah's famed Harpo Studios in Chicago and the Great Oprah Winfrey, her producers, and internationally respected investigator Lisa Ling took note and created a very special program which aired in april of 2008. If you missed the episode it can be viewd on oprah.com at: http://www.oprah.com/dated/oprahshow/oprahshow_20080404



You can see more of MLAR's billboard campaigns here:
http://www.mainlinerescue.com/our_billboards

4 comments:

Khyra The Siberian Husky And Sometimes Her Mom said...

Way to go!

Mom USED to be an E***** fan...
She won't be watching their games or any OTHER NFL 'games' this year either...

He should not have been pawmitted bakhk in PERIOD.

Hugz&Khysses,
Khyra

Gus, Louie and Callie said...

Ya way to go. Anything will do to get money for shelters will do..

Big Sloppy Kisses
Gus, Louie and Callie

NORWOOD UNLEASHED said...

Too bad the general public can't do a tackle too.
Norwood

giantspeckledchihuahua said...

Khyra, That nasty person should not be allowed back into the human race!

Hey Happy Heelers, yeah, but I especially love this!!! I am hoping there are a lot of football players that are animal lovers and will tackle extra hard when playing the E#&*#@!!s.

No kidding, Norwood... But we can tackle the problem of homeless dogs in other ways...like the contest I am running, beginning, today.